Journaling, Jacked, and Joyful Mornings with Trey Humphries
How Trey Humphreys Builds Iconic Brands and a Healthy Body at 5AM
What do Fortune 500 execs, bestselling authors, and CrossFit newcomers have in common?
If they’re working with Trey Humphreys, the answer is: they’re building world-class brands without burning out.
In this episode of Peak Performers Getting Fit, I sat down with Trey Humphreys — author of Love is Bananas, personal branding strategist at Brand Builders Group, and speaker to audiences across the globe — to talk about what most people don’t see behind high-level success.
Spoiler: it starts before sunrise.
Why Fitness Is Trey's Business Advantage
Trey gets real about his early morning workouts — not for the aesthetics (though he jokes he fears getting "really fat") — but for the mental clarity it brings.
“Working out is my antidepressant,” he says. “I’m a different person after class.”
He doesn’t overcomplicate it. His fitness strategy? Group fitness. Daily. Done by 6:30 AM.
This consistency powers his ability to lead, create, and connect. And for Trey, skipping a workout is more than missing exercise — it disrupts his entire mindset and mood.
The Power of the "Power Hour"
After his workout, Trey enters what he calls the “favorite hour of the day.” Iced coffee in hand, journal open, and phone away, he lets his mind run wild.
“It’s not a productivity hour,” he says. “It’s a presence hour.”
He reflects, writes affirmations, and resets. Whether he's journaling about goals or just sitting with his thoughts, this hour is sacred — and he prioritizes it even when traveling.
Branding Without Burnout
Trey is one of the most sought-after strategists at Brand Builders Group. He’s helped entrepreneurs, speakers, and authors launch books, scale programs, and grow personal brands that actually connect with people.
What sets his approach apart?
“You already have a brand — it’s just a question of whether you’re intentional about it.”
Trey argues that storytelling is the #1 skill for entrepreneurs — not marketing, not accounting. Your ability to build trust, he says, starts with knowing how to tell your story.
And if you're not sure how to do that? That's where Trey comes in.
Nutrition, Bananas, and One-Year Challenges
If you think a guy this structured is perfect with his food, think again. Trey admits nutrition has been a battle, but he focuses on eating more whole, unprocessed foods and using year-long elimination experiments to spark change.
Past challenges include:
No potatoes (goodbye fries)
No soda (even diet)
No pizza (this one hurt)
Each challenge helps him reset his habits and get curious about what’s serving him. And yes — he still believes bananas are the perfect food.
One Final Takeaway
Trey’s parting advice? Energy matters more than people think. If you don’t protect your physical and mental health, everything else, your attitude, your leadership, your relationships, suffers.
“Success requires energy. And energy requires fitness.”
📩 Want Help With Your Brand or Routine?
Work with Trey: TreyHumphreys.com
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